Financial Literacy and product marketing

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Financial Literacy and product marketing

EBS ensures that its partners and SMEs operators are equipped with the required set of knowledge, skills and attitudes that allow them to make informed and effective decisions with all of their financial resources. We ensure that they understand the basic financial concepts that allows them to know how to navigate in the financial system. These competences help them make better financial decisions and manage money better. EBS designs financial literacy programs of: Basic book keeping, marketing and the 6 marketing steps, doing market research and business competitor analysis scenario, developing a marketing plan, conducting a practical business and finding customers using a tree metaphor, separating business and personal finances, saving goals and where to save, finding sources of finance. This package is followed by a post training support and accompaniment program where we link the entrepreneur to market linkages and micro finance institutions for affordable loans and soft loans management.